Green Logistics in Last-Mile Delivery: A Focus on Customers’ Requirements and Satisfaction

Abstract

In the fields of logistics and green packaging, there are a plethora of innovations going on. This research aims to learn and highlight the actual customer's perspective on whether they are satisfied with the existing state of green delivery and their thoughts on the innovations. For the data gathering, the quantitative approach has been accommodated. A survey with 41 questions has formed and a total of 150 responses have been recorded and analyzed. Linear Regression Analysis is applied in this study for data analysis. The satisfaction level of the consumer affects majorly the green deliveries by also considering gaining their loyalty. When it comes to innovations, people are still contemplating humanized parcel delivery techniques, even after automated delivery possibilities.